Not Buying It magazine

Not Buying It mag repurposes the typical girly mags of the noughties to expose the scandalous world of the fashion industry. It’s got everything you’d expect: flaky exes, smoking hot affairs, horror-scopes, agony aunts, quizzes, and more!

Issue 1 introduces the reader to the horrifying systems that underpin the fashion industry, exposing human rights abuses, modern slavery and greenwashing a-plenty, while issue 2 is a deep-dive into the many ways that fashion is political.

In 2025, I designed the 56 page print and digital versions of the original mag along with a custom sticker sheet to go inside. The Politics Issue went live in October 2026, which has 76 pages of articles written by creatives in the sustainable fashion community.

The OG mag