Unpack.

D&AD 2019

Brief: Durex

As part of D&AD New Blood 2019, I answered the Durex brief, looking for a way to encourage young people to carry and use condoms. My research highlighted that people were embarrassed about carrying condoms for fear of the reactions if they were noticed.

Project: Unpack

I created a campaign based around a podcast called Unpack; aiming to make condoms and sexual health less of a taboo. Podcast guests unpack their bags and discuss their weird and wonderful contents, thus drawing attention to the fact that most people carry things with them that are more extraordinary than condoms.